Understanding Visual Communication - online

The Berlin University Alliance (BUA) is an alliance of Freie Universität Berlin, Humboldt-Universität zu Berlin, Technische Universität Berlin and Charité - Universitätsmedizin Berlin. Together, they are pursuing the goal of creating and shaping an integrated research space in Berlin. This alliance aims to establish Berlin as a leading international science location. All workshops and events offered by the Graduate Studies Support Program are funded by the BUA and therefore free of charge.

 

Participation

For doctoral candidates and postdocs (all disciplines) of the Berlin University Alliance.

Before booking a workshop, please make sure that you can attend for the entire duration. Please check our terms and conditions.

 

Objectives

The aim of the workshop is to learn the language of the Visual.

Based on the course leader’s twelve years’ experience as a graphic designer and his subsequent experience in training small printing companies to transform themselves into design consultancies, this course examines the principles of visual communication that will enable primarily verbal communicators to become more effective at expressing their ideas in a compelling visual format.

 

Content

Developing visual awareness – how to learn to become more visual

• Visual design principles: visual focus, differentiation, pattern, contrast, simplicity, consistency, colour, typography

• Interactivity and motion graphics

• Integration of words as part of the image

• Applying the principles of visual design to scientific contexts

• Presentation of data and research results in visual forms

• Visual storytelling

• Information visualisation

• Use of photographic images

• Designing icons and graphic representations